Zao from Xinghua Village Embalagem de Bebida Destilada by Chunyang Wang

Zao from Xinghua Village Embalagem de Bebida Destilada by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2023

Zao from Xinghua Village Embalagem de Bebida Destilada

by Chunyang Wang

Client: Qiangyuanzao

A' Design Award de Prata Winner in Embalagem Category

24,322
Verified Award Winner
Verify Award Status for #151010

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zao from Xinghua Village Embalagem de Bebida Destilada

Zao de Xinghua Village é um projeto de embalagem para bebida destilada chinesa. O padrão principal ilustrado mostra o processo de cultivo do trigo e sua transformação em destilado. O caractere chinês do nome da série é combinado com formas de letras góticas europeias. Linhas delgadas e padrões decorativos conectam a tradição ao design moderno. O rótulo emprega um processo de relevo prateado com linhas finas, e a caixa utiliza linhas escuras em UV que podem ser percebidas pelo tato. A garrafa transparente revela a cor límpida da bebida. O design busca apresentar o destilado chinês ao público mais jovem e a pessoas de diferentes culturas.

The Recognition

About the A' Design Award de Prata

Zao from Xinghua Village Embalagem de Bebida Destilada conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Zao from Xinghua Village Embalagem de Bebida Destilada seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Zao from Xinghua Village Embalagem de Bebida Destilada é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang