Waggner Coffee Embalagem de Café by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Design de Embalagem Competition Category.
FerroEmbalagem· 2023
Waggner Coffee Embalagem de Café
Client: Wallrus Design Studio
A' Design Award de Ferro Winner in Embalagem Category
Verified Award Winner
Verify Award Status for #151041The Design
About Waggner Coffee Embalagem de Café
Waggner Coffee é um projeto de embalagem para uma marca alemã de café. A bolsa é ilustrada com antigas janelas de madeira alemãs, desenhadas em estilo linear, com o símbolo da marca posicionado ao centro. O símbolo mostra um cervo sentado em sua casa bebendo café, com uma luz atrás de si, numa referência às pessoas que permanecem acordadas à noite e bebem café. O design é impresso em rotogravura sobre uma bolsa metalizada para café que mede 100 por 70 por 280 milímetros. O objetivo é tornar a marca facilmente reconhecível em uma prateleira de loja repleta de produtos.
The Recognition
About the A' Design Award de Ferro
Waggner Coffee Embalagem de Café conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Waggner Coffee Embalagem de Café seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Waggner Coffee Embalagem de Café merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Dimensions & Packaging
- Width 100 mm x Depth 70 mm x Height 280 mm
- Tags
- Coffee, Packaging, German product, Wallrus
- Production Technology
- This product is rotogravure-printing on metalized coffee pouch.
- Design Challenge
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Research
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Inspiration
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Project Duration
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Mockup: Wallrus Design Studio
- Team Members
- Creative Director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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