AS Women Empowerement Presente Corporativo by Antonia Skaraki

AS Women Empowerement Presente Corporativo by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Design de Artigos de Presente Competition Category.

FerroArtigo de Presente· 2024

AS Women Empowerement Presente Corporativo

by Antonia Skaraki

Client: As

A' Design Award de Ferro Winner in Artigo de Presente Category

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Verified Award Winner

Verify Award Status for #152153

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Colors

The Design

About AS Women Empowerement Presente Corporativo

A|S decidiu criar um presente corporativo anual para servir como uma declaração e um chamado à ação, inspirado pela necessidade de empoderar mulheres de qualquer etnia, religião ou condição social. Tsikoudia Cretense, uma bebida tradicional grega, preencheu garrafas moldadas para simbolizar diferentes mulheres, cada uma com um rosto distinto de argila servindo de rolha, estilisticamente inspiradas nas antigas figurinas cicládicas. Elas transmitiram os temas de Liberdade, Mudança, Igualdade, Justiça, Educação, Escolha e Força. Cada garrafa foi colocada em uma caixa dedicada com representações gráficas artísticas e um pôster de parede.

The Recognition

About the A' Design Award de Ferro

AS Women Empowerement Presente Corporativo conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que AS Women Empowerement Presente Corporativo seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, AS Women Empowerement Presente Corporativo merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi