Ouro Iluminação · 2024

Flatiron Luminária

by Mr Smith Studio

A' Design Award de Ouro 2024 in Iluminação
CLIENT: Egle
Estimated Number of Design Views: 538,381
Verification code 8B8C108123 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Flatiron Luminária

Achille Castiglioni estava convencido de que o designer deveria eliminar, eliminar, eliminar e, ao final, encontrar o aspecto central do design. Bruno Munari costumava dizer que complicar as coisas é fácil, enquanto simplificar as coisas é muito difícil. Flatiron surge da fusão dessas duas referências. Uma fonte de luz envolvida por um corpo feito de uma simples chapa metálica com apenas uma dobra. A quantidade mínima de elementos para um produto de grande destaque, uma coleção de luminárias caracterizada por um design tão essencial quanto eficaz.

About the A' Design Award de Ouro

Flatiron Luminária conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Flatiron Luminária seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Flatiron Luminária cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Press Kit

Unique Properties: Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging: Width 350mm x Depth 200mm x Height 1900mm
Tags: Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology: Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge: Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research: Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration: The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration: Development of the project took 4 months and took place in Milan
Operation Flow: Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents: Patented 2023
Image Credits: MrSmith Studio