Serum Embalagem de Cosméticos by Andromachi Kakava

Serum Embalagem de Cosméticos by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2024

Serum Embalagem de Cosméticos

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #152722

View at A' Design Award Press Release Award Badge

Colors

The Design

About Serum Embalagem de Cosméticos

O simbolismo visual com a bandeira de grand prix comunica a velocidade e eficácia da ação antirrugas do produto. O reflexo do poder e da velocidade das capacidades reconstrutivas do produto na pele humana foi a inspiração por trás do design visual. Para ressaltar sua capacidade, a inspiração foi a bandeira quadriculada em preto e branco do grand prix, marcando a rápida ação do produto ao proporcionar proteção à pele. A parte mais difícil do processo foi a colaboração com a gráfica, a fim de alcançar o relevo na caixa prateada.

The Recognition

About the A' Design Award de Ferro

Serum Embalagem de Cosméticos conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Serum Embalagem de Cosméticos seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Serum Embalagem de Cosméticos merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action.
Dimensions & Packaging: Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
Tags: cosmetics, frezyderm, serum, silver, packaging
Production Technology: The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action.
Design Challenge: The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Research: Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered.
Inspiration: The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection.
Project Duration: The project started in April 2022 in Athens and finished in November 2022 in Athens.
Operation Flow: Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
Team Members: George Ziakas
Andromachi Kakava