Xijiu Liquor Embalagem de Bebida Alcoólica by Yamin Zhu

Xijiu Liquor Embalagem de Bebida Alcoólica by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2024

Xijiu Liquor Embalagem de Bebida Alcoólica

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Embalagem de Bebida Alcoólica

A garrafa intrincadamente projetada, adornada com o caractere chinês "Xi" em quatro perspectivas, simboliza felicidade e alegria. Sua vibrante tonalidade vermelha chinesa a torna adequada para ocasiões festivas. A combinação harmoniosa entre tampa redonda e corpo quadrado reflete filosofias chinesas antigas. Quando emparelhadas, as garrafas evocam o prezado símbolo da dupla felicidade, representativo dos costumes tradicionais de casamento. Este design não apenas honra o patrimônio cultural, mas também aprimora a experiência do usuário, proporcionando uma estrutura ergonômica única para manuseio sem esforço.

The Recognition

About the A' Design Award de Ferro

Xijiu Liquor Embalagem de Bebida Alcoólica conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Xijiu Liquor Embalagem de Bebida Alcoólica seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Xijiu Liquor Embalagem de Bebida Alcoólica merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8