Blink App Campanha de Imagem por Bloom GmbH Nuernberg

O design Blink App Campanha de Imagem por Bloom GmbH Nuernberg é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Ferro na Categoria de Competição Design de Publicidade, Marketing e Comunicação.

FerroPublicidade· 2024

Blink App Campanha de Imagem

por Bloom GmbH Nuernberg

Cliente: andavis GmbH

Vencedor do A' Design Award de Ferro na Categoria Publicidade

47,517

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #152995

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Cores

O Design

Sobre Blink App Campanha de Imagem

Graças ao inovador Blink App, os profissionais de limpeza predial têm seus processos sob controle e tudo em tempo real. Na campanha de imagem, esse empoderamento é retratado de forma vívida através da transformação dos usuários em super-heróis ou figuras de ação, equipados com acessórios de limpeza especializados. A mensagem inspirada em memes "Aquele momento quando..." adiciona um toque de humor aos elementos visuais. Esta visualização ousada cria um contraste marcante na tradicionalmente conservadora indústria de limpeza, capturando a atenção no produto.

O Reconhecimento

Sobre o A' Design Award de Ferro

Blink App Campanha de Imagem conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Blink App Campanha de Imagem seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Blink App Campanha de Imagem merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Dimensões e Embalagem: Striking image campaign in the relevant trade publications of the cleaning industry.
Etiquetas: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Tecnologia de Produção: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Desafio de Design: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Pesquisa: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Inspiração: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Duração do Projeto: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Membros da Equipa: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer