O design Loading Showroom de Joias por Zhe Huang é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Prata na Categoria de Competição Design de Espaços Interiores e Exposições.

PrataInterior· 2024

Loading Showroom de Joias

por Zhe Huang

Cliente: Fujian Zhengnan Construction Engineering design Co., LTD

Vencedor do A' Design Award de Prata na Categoria Interior

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Cores

O Design

Sobre Loading Showroom de Joias

Loading é um showroom de joias localizado em Fuzhou, na China. O espaço tem 5,5 metros de altura e sua estrutura é reorganizada por meio de formas geométricas elevadas e rebaixadas. Formas circulares e retangulares dividem as áreas de exposição e de atendimento, enquanto linhas curvas percorrem todo o interior. A maior parte dos materiais é reaproveitada de projetos desmontados, o que reduz o desperdício e diminui os custos. Tijolos de vidro criam uma iluminação indireta e uma superfície de parede irregular, de modo que o edifício se assemelha a uma caixa de presente de luz. O objetivo foi substituir o modelo tradicional de showroom de joias por um espaço descontraído e aberto.

O Reconhecimento

Sobre o A' Design Award de Prata

Loading Showroom de Joias conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Loading Showroom de Joias seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Loading Showroom de Joias é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This is a space with a height of 5.5 meters, which breaks down and reorganizes the space structure, divides each function and display area through the elevation and subsidence of circular and rectangular geometric patterns, and circular-arc geometry flows and expands in the space, outlining a simple design language, demonstrating the vitality of space and time, and shaping a different visiting experience for customers.
Light is the natural art in the space.
Dimensões e Embalagem: This project does not use too special materials, many of them are converted from waste materials.
Etiquetas: Jewelry Design, Showroom Design, Creative Space, High-end jewelry Customization, Commercial Space
Tecnologia de Produção: Most of the materials in this project come from the reuse of waste materials. Due to the convenience of work, many of the designed projects have dismantled materials, which can be used after simple restoration, avoiding waste and saving investment for themselves.
What I use most is the glass series, which uses glass bricks to make indirect lighting, irregular appearance on the wall, big or small, points and blocks constitute the gift box of this building block.
Desafio de Design: The most difficult thing is that this park is a beautiful exhibition hall, which gathers too many young men and women in the fashion industry, so how to attract their attention to our side. The success of commercial space is not just beautiful, I think it must have a strong brand awareness to make the brand valuable, so that investors can quickly recover the investment cost through the project. Then the interior design of the exhibition hall must be suitable for the habits of these people.
Pesquisa: I have carefully studied the sales process of jewelry brands in most cities in China, such as Bologi, Chow Tai Fook, Xeh Rui-lin, Chow Sang Sang, including customized ido, dr, etc. The brand positioning of this design is young and romantic fashion people who like to record a good life. Because I have designed a lot of exhibition halls for many jewelry brands before, and I also went to Shenzhen Shuibei to have an in-depth understanding of the purchase channels and processes.
Inspiração: This project is invested by my friends and I. I want to break the traditional showroom model of jewelry sales and create a free space in a relaxed and simple way. From the appearance of the building, I want to make people feel that this is a delicate scene with a desire to explore, and a gift box with transparent light.
Duração do Projeto: The project started in April 2020 in Fuzhou, Fujian and finished in August 2021 in Fuzhou, Fujian, China
Fluxo de Operação: This project is in a cultural and creative park, with division of labor during the day and night, some quiet work should be separated during the day, and the noisy work should be done after everyone gets off work at night. I first arranged the demolition of the facade wall, re-built the enclosure for sound insulation and dust prevention, and built a lot of lighting lines inside the floor. The floor has been designed with some sunken design.
Créditos de Imagem: Photographer Zhou Yuedong 2021.