Vivo X Series Instalação de Publicidade Exterior by Output

Vivo X Series Instalação de Publicidade Exterior by Output is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Design de Publicidade, Marketing e Comunicação Competition Category.

PrataPublicidade· 2024

Vivo X Series Instalação de Publicidade Exterior

by Output

Client: Output

A' Design Award de Prata Winner in Publicidade Category

140,207

Verified Award Winner

Verify Award Status for #153807

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X Series Instalação de Publicidade Exterior

Vivo X Series é uma instalação de publicidade exterior apresentada no North Bund, em Xangai. A instalação reproduz dois telemóveis à escala 1:1, formando um ecrã gigante dobrável com até 8 metros de altura e cerca de 12 metros de comprimento. Ecrãs LED de alta definição, ecrãs LED curvos e materiais publicitários com diferentes texturas de superfície reproduzem o aspeto e o acabamento dos dispositivos reais. Tecnologias de rastreio por radar, captura corporal e 3D sem óculos permitem que as pessoas interajam com o conteúdo digital. Cada ecrã segue o esquema cromático principal de um dos modelos de telemóvel.

The Recognition

About the A' Design Award de Prata

Vivo X Series Instalação de Publicidade Exterior conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Vivo X Series Instalação de Publicidade Exterior seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Vivo X Series Instalação de Publicidade Exterior é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions & Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tags: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Production Technology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Design Challenge: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Research: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiration: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Project Duration: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operation Flow: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Image Credits: Secrecy