Guyuelongshan Embalagem de Vinho de Arroz Chinês by Yuejun Chen

Guyuelongshan Embalagem de Vinho de Arroz Chinês by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2024

Guyuelongshan Embalagem de Vinho de Arroz Chinês

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Embalagem de Vinho de Arroz Chinês

Guyuelongshan é um projeto de embalagem para um vinho de arroz chinês originário de Zhejiang, na China. A bebida é produzida segundo um processo tradicional e possui baixo teor alcoólico, o que a torna adequada ao consumo cotidiano por parte de consumidores mais jovens. A embalagem segue a estética da pintura paisagística chinesa, e a forma do recipiente evoca montanhas, água e pôr do sol. O design tem como objetivo renovar a aparência simples das embalagens tradicionais de vinho de arroz e apresentar a cultura oriental de uma maneira contemporânea. A embalagem mede 340 mm de largura, 130 mm de profundidade e 150 mm de altura.

The Recognition

About the A' Design Award de Prata

Guyuelongshan Embalagem de Vinho de Arroz Chinês conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Guyuelongshan Embalagem de Vinho de Arroz Chinês seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Guyuelongshan Embalagem de Vinho de Arroz Chinês é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.