Ling Lie Vodka Embalagem de Vodca by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Design de Embalagem Competition Category.
PrataEmbalagem· 2024
Ling Lie Vodka Embalagem de Vodca
Client: Laizhou Distillery
A' Design Award de Prata Winner in Embalagem Category
Verified Award Winner
Verify Award Status for #154182The Design
About Ling Lie Vodka Embalagem de Vodca
Ling Lie Vodka é um design de embalagem de garrafa criado para uma aguardente branca produzida em Qionglai, Sichuan. A forma é inspirada nas Montanhas Nevadas de Xiling, de onde provêm as matérias-primas. Uma textura ondulada evoca superfícies rochosas e a pintura chinesa a tinta. A garrafa é feita de vidro branco cristalino de alta translucidez, com tampa serigrafada e um rótulo acabado com estampagem a ouro e prata sobre papel ecológico. Linhas curvas esguias melhoram a pega, e o gargalo delgado limita a entrada de ar na garrafa, permitindo que a bebida seja armazenada e servida várias vezes.
The Recognition
About the A' Design Award de Prata
Ling Lie Vodka Embalagem de Vodca conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Ling Lie Vodka Embalagem de Vodca seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Ling Lie Vodka Embalagem de Vodca é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
- Dimensions & Packaging
- product dimensions, 78 mm x 78 mm x 309 mm
- Tags
- Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
- Production Technology
- Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
- Design Challenge
- The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
- Research
- In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
- Inspiration
- The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
- Project Duration
- The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
- Operation Flow
- The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
- Team Members
- Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke
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