South China Book Festival Design de Exposição por Muchuan Xu, Junjie Li and Dongxi He

O design South China Book Festival Design de Exposição por Muchuan Xu, Junjie Li and Dongxi He é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Ferro na Categoria de Competição Design de Arquitetura de Feiras, Interiores e Exposições.

FerroFeira· 2024

South China Book Festival Design de Exposição

por Muchuan Xu, Junjie Li and Dongxi He

Cliente: The Guangzhou Academy of Fine Arts & Vantree Design

Vencedor do A' Design Award de Ferro na Categoria Feira

21,187

Vencedor de Prémio Verificado

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O Design

Sobre South China Book Festival Design de Exposição

O Festival do Livro do Sul da China é um projeto de design de exposição criado para um evento cultural público realizado em Guangzhou. A área expositiva ocupa 9.050 metros quadrados e foi construída em apenas dois dias. Estruturas modulares recicláveis e equipamentos digitais interativos combinam cenários reais com realidade virtual. A distribuição espacial segue a ordem de três entradas e cinco salas, inspirada no Templo Ancestral do Clã Chen. Seis zonas temáticas são identificadas por diferentes flores e cores. Linhas de visão abertas e passagens acessíveis conectam todas as zonas em um percurso de leitura contínuo.

O Reconhecimento

Sobre o A' Design Award de Ferro

South China Book Festival Design de Exposição conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que South China Book Festival Design de Exposição seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, South China Book Festival Design de Exposição merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
Dimensões e Embalagem: The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
Etiquetas: Study room in the Flower City, Pre-plan, Order experience
Tecnologia de Produção: Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
Desafio de Design: Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
Pesquisa: Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
Inspiração: The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
Duração do Projeto: The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
Fluxo de Operação: The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
Membros da Equipa: Muchuan Xu
Junjie Li
Dongxi He
Guanbao Ye
Fangtong Yi
Jiajun Yin
Xiaoao
Dongming Shen
Shangzhao Yang
Xingchen Song
Kebei Chen
Créditos de Imagem: Copyrights belong to Vantree Design, 2023.