Wudang Mountain Identidade Visual, Ilustração by Yao Wu

Wudang Mountain Identidade Visual, Ilustração by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Património Cultural e Indústria Cultural Competition Category.

BronzePatrimónio Cultural· 2024

Wudang Mountain Identidade Visual, Ilustração

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award de Bronze Winner in Património Cultural Category

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The Design

About Wudang Mountain Identidade Visual, Ilustração

Wudang Mountain é um projeto de identidade visual e ilustração criado para o sítio do Patrimônio Cultural Mundial da Montanha Wudang, na China. O projeto inclui três ilustrações, três designs de logotipo, embalagem, padrões inspirados na mitologia de Wudang e na fauna local, além do design de interiores de uma loja conceito. O logotipo principal utiliza uma forma complexa para refletir a história e a solenidade do local, enquanto a submarca comercial adota linhas limpas. A caixa da embalagem mede 18 por 18 centímetros e combina relevo, hot stamping e verniz ultravioleta, de modo que os detalhes possam ser vistos e sentidos.

The Recognition

About the A' Design Award de Bronze

Wudang Mountain Identidade Visual, Ilustração conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Wudang Mountain Identidade Visual, Ilustração seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Wudang Mountain Identidade Visual, Ilustração satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
Dimensions & Packaging: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
Tags: Illustration, Wudang, Visual design, Cultural heritage design,
Production Technology: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
Design Challenge: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
Research: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
Inspiration: Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
Project Duration: The project started in Beijing in July 2023 and ended in December 2023
Operation Flow: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
Team Members: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue