Meow Caixa Logística Multifuncional by Yanxuan Design Center

Meow Caixa Logística Multifuncional by Yanxuan Design Center is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2024

Meow Caixa Logística Multifuncional

by Yanxuan Design Center

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #154712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meow Caixa Logística Multifuncional

Meow é essencialmente uma caixa logística inspirada em gatos e casas. Através de uma inovação inteligente na estrutura de corte e na aparência, não apenas cumpre a função de embalar e transportar mercadorias, mas também pode ser facilmente dobrada em uma casinha funcional e adorável para gatos. Este design micro-inovador garante produção de baixo custo e promove a reutilização de caixas logísticas, demonstrando uma atitude consciente em relação aos animais de estimação e ao meio ambiente que se alinha com as necessidades psicológicas dos tutores de pets.

The Recognition

About the A' Design Award de Bronze

Meow Caixa Logística Multifuncional conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Meow Caixa Logística Multifuncional seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Meow Caixa Logística Multifuncional satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: · Smooth and simple folding process: Users can easily fold it into a cat house without the need for any tools or generating waste paper.
· Maximizing physical space design: The swing cover extends the top space of the cat house, maximizing its utilization. The open-door design makes the cat house more spacious.
· Sturdy structure design: The innovative double ear lock structure design at the top greatly enhances the stability of the cat house, accommodating the jumping behavior of cats.
· Exterior design with cat attributes: The design of the cat house is inspired by houses and cat elements such as ears and paws, the adorable appearance enhances the happiness of users and cats.
Dimensions & Packaging: Width320mm x Depth280mm x Height200mm
Tags: Sustainable design, multi-function design, public welfare design, packaging recycling, pet-friendly.
Production Technology: Through innovative structural design, the packaging logistics box can be conveniently folded into a beautiful and strong interesting cat house, realizing multi-functional product packaging and reusing waste cartons.
Design Challenge: There is a type of cat house cardboard box available for sale on Chinese e-commerce platforms, but Meow does not want to increase the shopping cost for consumers. Following the principle of practicality, Meow aims to transform logistics boxes into cat houses through low-cost innovations. To achieve this goal, the designers have considered commercial costs, product load-bearing capacity, and the ability for mass production. On top of that, they have also managed to balance aesthetics and environmental friendliness for a better consumer experience.
Research: The consumption of logistics transportation packaging is enormous in modern life and often leads to the disposal of used boxes. The design team aims to provide an opportunity for the secondary use of logistics boxes after transportation through low-cost innovative design and reduce the disposal of logistics boxes.
Inspiration: The design takes inspiration from the features of cats, while the overall spatial design is inspired by human house structures. By transforming logistics boxes into spaces for cats to rest and play, it creates a warm and cozy shopping experience for consumers while providing cats with an additional entertainment space.
Project Duration: The project started in April 2023 in Hangzhou and finished in May 2023 in Hangzhou, and successfully being implemented for logistics transportation in the cat litter industry.
Operation Flow: This is a multi-functional logistics box that can be used as both a logistics box and a cat house.
In its logistics box state, it is used for packaging and transporting goods, similar to a regular packaging box. Once the package is received, it can be easily opened with a tear strip.
After removing the goods, it can be manually folded following the corresponding folding lines to transform into a cat house for cats to rest.
The entire process is easy and enjoyable.
Patents: CN307881819S Zhang XiuMin 2023 China.
ZL 2022 2 3152752.9 LiShuQin Zhang XiuMin 2023 China.
Team Members: Zhang Xiumin, Quan Xinyi, Li Shuqin and Yang Wenhao
Image Credits: Image Chen Zenan and Quan Xinyi