Imoment Série de Vinhos de Baixo Teor Alcoólico by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Alimentação, Bebidas e Artes Culinárias Competition Category.
BronzeArte Culinária· 2024
Imoment Série de Vinhos de Baixo Teor Alcoólico
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award de Bronze Winner in Arte Culinária Category
Verified Award Winner
Verify Award Status for #154735The Design
About Imoment Série de Vinhos de Baixo Teor Alcoólico
Os consumidores jovens tendem a consumir bebidas de baixo teor alcoólico para alcançar uma leve euforia que traz relaxamento, alegria e momentos de compartilhamento com outros. Para ajudá-los a vivenciar melhor seus próprios momentos ao abrir as bebidas imoment, o principal diferencial do imoment é seu compromisso em apresentar momentos deslumbrantes, belos e inesquecíveis na linha de baixo teor alcoólico por meio de um design que se destaca em comparação com muitos produtos similares no mercado. Ao combinar embriaguez visual e fisiológica, o produto proporciona uma experiência imersiva de leve embriaguez.
The Recognition
About the A' Design Award de Bronze
Imoment Série de Vinhos de Baixo Teor Alcoólico conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Imoment Série de Vinhos de Baixo Teor Alcoólico seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Imoment Série de Vinhos de Baixo Teor Alcoólico satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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