Hiroshima Dentetsu Toalha de Mão by Hajime Tsushima

Hiroshima Dentetsu Toalha de Mão by Hajime Tsushima is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2024

Hiroshima Dentetsu Toalha de Mão

by Hajime Tsushima

Client: Tsushima Design

A' Design Award de Bronze Winner in Embalagem Category

12,167

Verified Award Winner

Verify Award Status for #155016

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Colors

The Design

About Hiroshima Dentetsu Toalha de Mão

Esta toalha de mão souvenir, vendida na cidade de Hiroshima, Japão, possui uma profunda conexão com a história pós-bomba atômica da cidade. É confeccionada a partir de grous de origami reciclados, símbolos de paz, transformados em fios de rayon. O design apresenta duas variações: uma com números de bonde emergindo através de um orifício, e outra com tipografia formando escadas quando desdobrada. O padrão da toalha representa a árvore prefeitural de Hiroshima, o bordo, e suas cores imitam o design do bonde. Estes itens encapsulam o espírito de Hiroshima, transmitindo um desejo de paz.

The Recognition

About the A' Design Award de Bronze

Hiroshima Dentetsu Toalha de Mão conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Hiroshima Dentetsu Toalha de Mão seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Hiroshima Dentetsu Toalha de Mão satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN.
The 650 is the exposed train.
This is made a design with a hole through which the 650 characters can be seen.
Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima.
The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs.
Dimensions & Packaging: The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm
The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner.
The paper is folded over and over and a hole is punched so that the logo can be seen.
Tags: package design, towel, souvenir, typography, japan, hiroshima
Production Technology: This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread.
It is a souvenir that prays for peace, and has a concept unique to Hiroshima.
Design Challenge: "The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.
Research: This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.
Inspiration: Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas.
Products made from recycled paper cranes are souvenirs filled with wishes for peace.
Project Duration: This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.
Operation Flow: This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.
Team Members: Hajime Tsushima