Bixdo W60 Star Escova de Dentes Elétrica by Tan Chengshen

Bixdo W60 Star Escova de Dentes Elétrica by Tan Chengshen is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Design de Beleza, Cuidados Pessoais e Produtos Cosméticos Competition Category.

FerroProduto Cosmético· 2024

Bixdo W60 Star Escova de Dentes Elétrica

by Tan Chengshen

A' Design Award de Ferro Winner in Produto Cosmético Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Bixdo W60 Star Escova de Dentes Elétrica

A Bixdo W60 Star é uma escova de dentes elétrica concebida para apoiar o branqueamento dentário durante a escovagem. As cerdas são fabricadas num material de fibra ótica condutor de luz. Cada cerda possui um pequeno núcleo de fibra com um diâmetro de 8 ou 50 micrómetros. O núcleo apresenta um índice de refração elevado, enquanto a camada exterior tem um índice mais baixo, de modo que a luz se propaga apenas ao longo da fibra. Um modo de luz azul melhora a condução da luz até aos dentes. Cerdas adicionais de proteção gengival ajudam a limpar os dentes e a proteger as gengivas. A escova de dentes mede 20 por 20 por 120 milímetros.

The Recognition

About the A' Design Award de Ferro

Bixdo W60 Star Escova de Dentes Elétrica conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Bixdo W60 Star Escova de Dentes Elétrica seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Bixdo W60 Star Escova de Dentes Elétrica merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bristles incorporate a novel optical fiber material, featuring a tiny optical fiber core at the center of the light-conducting bristles with a diameter of either 8 micrometers or 50 micrometers. The core has an exceptionally high refractive index, and due to the outer layer having a significantly lower refractive index than the core, it effectively seals light within the core. This ensures that light can only propagate along the optical fiber, achieving outstanding light-conducting performance. The addition of gum-protective bristles not only contributes to teeth whitening but also ensures thoughtful protection for the gums.
Dimensions & Packaging: 20mm*20mm*120mm
Tags: blue light whitening, light-guiding performance, antibacterial cleaning, intelligent features, sustainability
Production Technology: The original intention of the Bixdo W60 electric toothbrush is to provide users with teeth whitening benefits during use. Therefore, in the design of the bristles, we utilized highly light-conductive materials to ensure maximum efficiency in conveying light to the teeth. We conducted various experiments and tests on the arrangement of the bristle clusters to ensure optimal contact with the teeth during the transmission of light. This ultimately guarantees the best curvature and method to ensure both functionality and aesthetics.
Design Challenge: Achieving a balance between functionality and aesthetics is challenging. To ensure exceptional light transmission, a limited color palette was chosen for the bristles. To harmonize the product style with the bristle design, various color tests were conducted with ongoing adjustments. The application of the new optical fiber material requires continuous testing to ensure both environmental sustainability in production and high levels of sustainability in the product itself.
Research: Qualitative testing was employed during the design process to assess the visual responses to light sensitivity and effects among different demographics at the same distance. User research and usage data from diverse groups were utilized to fine-tune the bristle deflection angle, ensuring a user experience that meets their expectations.
Inspiration: The original intention of the Bixdo W60 electric toothbrush is to provide users with teeth whitening benefits during use. Therefore, in the design of the bristles, we utilized highly light-conductive materials to ensure maximum efficiency in conveying light to the teeth. We conducted various experiments and tests on the arrangement of the bristle clusters to ensure optimal contact with the teeth during the transmission of light. This ultimately guarantees the best curvature and method to ensure both functionality and aesthetics.
Project Duration: The project commenced in Shanghai in November 2022, concluded its research and development phase in Shanghai by November 2023, and is scheduled for market release in May 2024. It was awarded the German National Design Prize in November 2023.
Operation Flow: In daily use, activating the blue light mode can enhance light guidance performance, achieving a whitening effect of six shades in 14 days through brushing. Additionally, other functions can provide daily teeth brushing and cleaning benefits.