Moon and Chess Embalagem para Bolos Lunares by Chen Di and Sun Sheng

Moon and Chess Embalagem para Bolos Lunares by Chen Di and Sun Sheng is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2024

Moon and Chess Embalagem para Bolos Lunares

by Chen Di and Sun Sheng

Client: Jiangsu Huani Cultural and Creative Group Co., Ltd.

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #156458

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moon and Chess Embalagem para Bolos Lunares

Moon and Chess é uma caixa de presente para bolos lunares criada para o Festival da Lua (Mid-Autumn Festival). A embalagem combina motivos da pintura chinesa "Suzhou Próspera" com a cultura do xadrez. O azul é a cor principal, complementado pelo laranja, por linhas suaves e padrões detalhados. A caixa externa se desdobra formando uma mesa, e a caixa interna é colocada sobre ela para servir o chá. Ao virar o tampo da mesa, revela-se um tabuleiro no qual as peças podem ser dispostas para uma partida. Materiais recicláveis e um tratamento impermeável reduzem o desperdício. A caixa mede 30 por 20 por 5 centímetros.

The Recognition

About the A' Design Award de Ferro

Moon and Chess Embalagem para Bolos Lunares conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Moon and Chess Embalagem para Bolos Lunares seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Moon and Chess Embalagem para Bolos Lunares merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Dimensions & Packaging: Length:30cm
Width:20cm
Height:5cm
Tags: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Production Technology: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Design Challenge: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Research: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspiration: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Project Duration: Time: 20230601-20230920
Address: Suzhou
Operation Flow: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Patents: none
Team Members: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Image Credits: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.