Hone Prateleira by Pablo Vidiella is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Design de Mobiliário Competition Category.

PrataMobiliário· 2024

Hone Prateleira

by Pablo Vidiella

Client: Nama-d Studio

A' Design Award de Prata Winner in Mobiliário Category

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Verified Award Winner
Verify Award Status for #157738

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The Design

About Hone Prateleira

A prateleira Hone é um design atemporal e magnético inspirado em formas naturais, e surge como uma reinterpretação de uma prateleira tradicional através de uma alteração conceitual das propriedades físicas do material. Desta forma, a madeira maciça torna-se elástica de forma conceitual. Ao fazê-lo, os suportes verticais estendem-se para fora isolando os planos horizontais, conferindo movimento a toda a peça e promovendo a transmissão de carga. O objetivo é destacar a essência orgânica da peça, sua personalidade viva e contrastar a força de sua massa com a leveza e o sutil contato com o solo.

The Recognition

About the A' Design Award de Prata

Hone Prateleira conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Hone Prateleira seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Hone Prateleira é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hone shelf is a magnetic and timeless design which arises as a reinterpretation of a conventional shelf through a conceptual transformation of the physical properties of the material. By doing so, the wood becomes conceptually elastic. The vertical supports stretch outwards to isolate the horizontal planes, strengthening the joints, providing and promoting load transmission and thickness optimization, giving fluidity and movement to the piece.
Dimensions & Packaging: Width 1400mm x Depth 480mm x Height 1920mm
Tags: Shelf, wood, furniture, modern, minimalist, luxury, design
Production Technology: Hone Shelf is manufactured and tested using CNC technology and wood craftsmanship. Hone Shelf is patiently crafted from the finest hardwood; hand-selected and sourced from certified, sustainable sources.
Design Challenge: I found specially challenging to achieve an organic, beautiful and eye-catching piece of furniture through its complex manufacturing process. It needs to be magnetic to the viewer. Technically, the great challenge was to model and CNC cut the wooden pieces with such a complex geometry.
Research: When facing Hone Shelf, I had nature and living forms as a reference and inspiration. The creative process consists of trying to emulate this evolutionary natural process through natural materials and give a function to it, in this case a side table. This experimental phase is developed through direct transformation exercises using everyday simple material such as plasticine or paper, and tools such as drawing and 3D software. Once the model is created, a prototype is manufactured and tested using CNC technology and wood craftsmanship.
Inspiration: When facing Hone Shelf, I have nature and living forms as a reference and inspiration. Every curve and surface present in nature has a biological explanation related to a certain function over time, and these evolutionary transformations are my source of inspiration to create Hone Shelf. The creative process consists of trying to emulate this natural process through natural materials and give a function to it, in this case a bookshelf.
Project Duration: The project started in October 2023 and finished in November 2023 in Madrid.
Operation Flow: Hone Shelf interacts with the observer in a natural way. The human eye is more used to curved lines and surfaces, they have always been present in nature, they surround us. That instinct lingers in our animal subconscious, and the soft, natural forms give us pleasure and tranquility. Its attractive shape, together with the warmth of the material, makes the user to come closer, touch it, sit next to it.