Aeon Wallet Aplicativo Financeiro Abrangente by Fourdigit Inc.

Aeon Wallet Aplicativo Financeiro Abrangente by Fourdigit Inc. is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Tecnologias Móveis, Aplicações e Software Competition Category.

BronzeDispositivo Móvel· 2024

Aeon Wallet Aplicativo Financeiro Abrangente

by Fourdigit Inc.

Client: Aeon Financial Service Co., Ltd.

A' Design Award de Bronze Winner in Dispositivo Móvel Category

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Verified Award Winner

Verify Award Status for #158393

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Colors

The Design

About Aeon Wallet Aplicativo Financeiro Abrangente

Aeon Wallet é um serviço financeiro abrangente fornecido pelo Grupo Aeon, um grande conglomerado com 17.900 lojas e 9 trilhões de ienes em vendas. Possui 48,24 milhões de membros de cartão de crédito e oferece diversos serviços financeiros como uma empresa integrada. O Aeon Wallet possui um design simples e fácil de entender que qualquer pessoa pode usar. Ao sugerir as necessidades essenciais de acordo com o contexto do usuário, eles recebem uma experiência personalizada. Construímos um serviço financeiro que permite aos usuários obter convenientemente as informações que realmente precisam.

The Recognition

About the A' Design Award de Bronze

Aeon Wallet Aplicativo Financeiro Abrangente conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Aeon Wallet Aplicativo Financeiro Abrangente seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Aeon Wallet Aplicativo Financeiro Abrangente satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.