Xilin Gol Cheese Embalagem para Queijo by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Xilin Gol Cheese Embalagem para Queijo by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2024

Xilin Gol Cheese Embalagem para Queijo

by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Client: Xilin Gol League Brand Building Promotion Centre

A' Design Award de Ferro Winner in Embalagem Category

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The Design

About Xilin Gol Cheese Embalagem para Queijo

Xilin Gol Cheese é um projeto de embalagem para um produto de queijo originário da Pradaria de Xilin Gol. A caixa quadrada abre e fecha na parte superior e inferior. O invólucro externo é feito de papel e plástico, com um padrão vazado em formato de yurt (tenda mongol). As lâminas transparentes da frente e do verso trazem impressos os personagens ilustrados da família do queijo. Os padrões e textos de ambos os lados são impressos em tipografia (letterpress). O estojo interno é de papel opaco com ilustrações das paisagens da pradaria. O projeto une a cultura mongol à arte gráfica contemporânea.

The Recognition

About the A' Design Award de Ferro

Xilin Gol Cheese Embalagem para Queijo conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Xilin Gol Cheese Embalagem para Queijo seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Xilin Gol Cheese Embalagem para Queijo merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Dimensions & Packaging: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
Tags: Cheese, Food, Packaging Design, Branding, Products
Production Technology: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Design Challenge: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Research: Interpersonal Design Theory, Anthropomorphic Design
Inspiration: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Project Duration: The project was completed in Hangzhou, China, on October 10, 2023.
Operation Flow: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Team Members: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
Image Credits: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.