Saia 100 Year Museum Truck Exposição Móvel by Bridgenext

Ferro Publicidade · 2024

Saia 100 Year Museum Truck Exposição Móvel

by Bridgenext

A' Design Award de Ferro 2024 in Publicidade
CLIENT: Bridgenext
Estimated Number of Design Views: 50,382
Verification code 0B2D516578 · Verify this award

View at A' Design Award Press Release

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About Saia 100 Year Museum Truck Exposição Móvel

O Caminhão Museu Saia 100 Anos apresenta a história centenária da Saia LTL Freight, juntamente com seus artefatos interativos relacionados ao transporte rodoviário e simulador de motorista de caminhão. O Museu Móvel de Caminhões imerge os visitantes em uma clássica história de sucesso americana. Da venda de produtos agrícolas até se tornar um gigante da logística, cada marco, desde a Grande Depressão até a Lei das Transportadoras Rodoviárias de 1980, reflete momentos cruciais da história americana. O conceito se entrelaça intrincadamente com a indústria automotiva dos Estados Unidos, extraindo inspiração e sinergia de seu cenário dinâmico e tendências em evolução.

About the A' Design Award de Ferro

Saia 100 Year Museum Truck Exposição Móvel conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Saia 100 Year Museum Truck Exposição Móvel seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Saia 100 Year Museum Truck Exposição Móvel merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Press Kit

Unique Properties: "Embark on a Century Long Journey, A Masterpiece Unveiled in Motion." The museum showcases Saia's history, brand artifacts and memorabilia, and immersive trucking experiences. The timeline highlights Saia's alignment with its rich history. The simulator offers a gaming experience with a livestreamed perspective. The artifacts educate nationwide about Saia and the trucking industry. The truck museum travels the country, engaging people with Saia LTL Freight and the American trucking industry.
Dimensions & Packaging: Truck Weight Capacity - up to 44,000 lbs. Length x Width x Height (at door) - 53 x 99 x 110 inches Width x Height (inside) - 100 x 110 inches Type - Mobile Truck Museum
Tags: Museum, Logistic, Truck Museum, Mobile Museum, American Trucking History, Interactive Exhibition
Production Technology: Ceiling Panels - Pantone Cool Gray 10 U Color 818387. Heat and AC throughout interior of museum. Generator to power entire truck. Track lighting in ceiling. Gobo projector with Saia logo projected onto floor. Floors finished. 4 speakers in ceiling with Bluetooth capability. Ambient sound will be played through the experience. Decal floor vinyl. LED strip light on both sides of ceiling. Exit sign with emergency lights. Inventory with backup battery.
Design Challenge: With a century-long legacy, many historical facts and photos have been lost over time, leaving only a sparse collection remaining. To curate our exhibition, we delve into U.S. transportation history to recreate the context. Extensive fact-checking with experts is imperative. Collecting data from employee submissions is time-consuming, while aiming to enrich with interactive elements. Beginning with a reconstructed truck filled with crops, we transport visitors through a century of memories.
Research: Saia 100-year celebration began in late 2023 with mobile museums highlighting the past, present, and future. Analyzing Audience Over Indexes revealed Saia's strong alignment with Veterans and At Risk Youth. Supporting multiple charities bolsters corporate ethos. We transformed a Saia trailer into a mobile museum, engaging communities nationwide with interactive historic timelines. The mobile museum showcases Saia's history, offering Kid-focused, Saia's History, and Employee recognition exhibits.
Inspiration: The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends. The museum immerses visitors in a classic American success story, tying back to Saia humble beginnings and contributing to its overall success and longevity. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in trucking history.
Project Duration: The truck's tour route includes key cities nationwide and active markets, totaling 34 stops and covering 11,087 miles per year.
Operation Flow: Saia truck models' evolution and a shadowboxed Saia uniform are featured. A 70-inch screen, resembling a billboard, plays Saia ads from the 60s to the present. The simulator, previewed by a CCTV screen, offers a gamer's perspective. Visitors interact with elements like a tethered vegetable, truck locks, and seatbelts. The child-friendly pegboard depicts "The Life of A Shipment," while interactive signs, doors, and metal trivia flaps engage visitors. Pallets with ratchet straps illustrate safety.
Image Credits: Bridgenext