Hangzhou Scenery Embalagem de Água Mineral by Peng Guozhi

Hangzhou Scenery Embalagem de Água Mineral by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2024

Hangzhou Scenery Embalagem de Água Mineral

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner
Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Embalagem de Água Mineral

Hangzhou Scenery é uma série de embalagens de água mineral baseada numa garrafa de vidro. A garrafa mede 60 mm de largura, 60 mm de profundidade e 210 mm de altura, e comporta 318 mililitros. O formato esguio proporciona uma pega confortável. O vidro é utilizado em vez do plástico, permitindo que a garrafa seja reutilizada e reduzindo o desperdício. Os rótulos são produzidos por impressão por transferência térmica e cobrem uma ampla área do vidro. As ilustrações retratam pontos emblemáticos de Hangzhou, na China, entre eles o Lago Oeste, o Grande Canal e o Parque Nacional de Zonas Húmidas de Xixi.

The Recognition

About the A' Design Award de Bronze

Hangzhou Scenery Embalagem de Água Mineral conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Hangzhou Scenery Embalagem de Água Mineral seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Hangzhou Scenery Embalagem de Água Mineral satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi