Ave Natur Embalagem Cartonada para Bebidas por Misteli Creative Agency

O design Ave Natur Embalagem Cartonada para Bebidas por Misteli Creative Agency é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2024

Ave Natur Embalagem Cartonada para Bebidas

por Misteli Creative Agency

Cliente: Misteli Creative Agency

Vencedor do A' Design Award de Bronze na Categoria Embalagem

14,549

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #159247

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Cores

O Design

Sobre Ave Natur Embalagem Cartonada para Bebidas

Ave Natur é um design de embalagem para uma linha de alternativas lácteas à base de aveia. A linha inclui bebidas de aveia para bater em chantilly, cozinhar e uso barista, uma bebida de aveia com sabor de chocolate e smoothies. Grandes blocos de cor e padrões escandinavos expressam a origem finlandesa da marca e ajudam os consumidores a distinguir cada produto. As embalagens cartonadas são feitas principalmente de cartão proveniente de florestas certificadas e são recicláveis. São utilizadas tampas de origem vegetal produzidas a partir de cana-de-açúcar. Aplica-se impressão flexográfica. Os formatos disponíveis são de um litro e 250 mililitros.

O Reconhecimento

Sobre o A' Design Award de Bronze

Ave Natur Embalagem Cartonada para Bebidas conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Ave Natur Embalagem Cartonada para Bebidas seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Ave Natur Embalagem Cartonada para Bebidas satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Dimensões e Embalagem: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Etiquetas: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Tecnologia de Produção: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Desafio de Design: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Pesquisa: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Inspiração: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Duração do Projeto: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Fluxo de Operação: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Membros da Equipa: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Créditos de Imagem: Misteli Creative Agency