Atria Convergence Technologies Aplicação Móvel de Telecomunicações by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Design de Interface, Interação e Experiência do Utilizador Competition Category.
PrataInterface· 2024
Atria Convergence Technologies Aplicação Móvel de Telecomunicações
by Naseer Ahmed and Siva Teja Boddeti
Client: Act
A' Design Award de Prata Winner in Interface Category
Verified Award Winner
Verify Award Status for #159375The Design
About Atria Convergence Technologies Aplicação Móvel de Telecomunicações
A Atria Convergence Technologies é uma interface de aplicação móvel criada para um fornecedor de serviços de telecomunicações. A aplicação permite aos clientes gerir serviços, dispositivos e pagamentos num único lugar. As transações mais frequentes são realizadas em poucos passos, poupando tempo. Uma arquitetura de informação clara organiza os conteúdos, tornando cada funcionalidade fácil de encontrar. Os conteúdos são adaptados ao comportamento do utilizador e as recompensas de fidelização promovem o envolvimento. Foram incluídas funcionalidades de segurança para gerar confiança. A estrutura modular permite acrescentar novas funcionalidades no futuro.
The Recognition
About the A' Design Award de Prata
Atria Convergence Technologies Aplicação Móvel de Telecomunicações conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Atria Convergence Technologies Aplicação Móvel de Telecomunicações seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Atria Convergence Technologies Aplicação Móvel de Telecomunicações é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- Team Members
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
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