Long Xi Embalagem para Bastões de Incenso by Chushan Design

Long Xi Embalagem para Bastões de Incenso by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2024

Long Xi Embalagem para Bastões de Incenso

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award de Prata Winner in Embalagem Category

44,227

Verified Award Winner

Verify Award Status for #159475

View at A' Design Award Press Release Award Badge

Colors

The Design

About Long Xi Embalagem para Bastões de Incenso

Long Xi é um projeto de embalagem para bastões de incenso. Uma bolsa em filme metalizado de alumínio envolve uma caixa de madeira, criando um contraste entre os dois materiais. A caixa de madeira utiliza uma estrutura deslizante curva e etiquetas em papel de algodão sobrepostas em camadas, substituindo os lacres plásticos convencionais. No interior, os conteúdos são dispostos em camadas, e uma placa de cartão forrada com espuma os protege durante o transporte, ao mesmo tempo que apresenta as informações da marca. Uma caixa de acessórios com alça fica na parte inferior. A estampagem a ouro e o relevo reproduzem padrões de dragões e de bronzes da China antiga.

The Recognition

About the A' Design Award de Prata

Long Xi Embalagem para Bastões de Incenso conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Long Xi Embalagem para Bastões de Incenso seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Long Xi Embalagem para Bastões de Incenso é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By merging aluminum-coated bags with wooden boxes, we craft a distinctive cross-material visual, enhancing the product's appeal. The wooden box incorporates a sliding structure and multi-layered stickers to replace conventional plastic seals, harmoniously blending ceremony and practicality while enriching the historical legacy of bronze.
The "Longxi" series arises from a unique blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience, aligning with the brand.
Dimensions & Packaging: Width 160mm x Depth 160mm x Height 55mm
Tags: fragrant, Bronze Culture, Orient, ancient method, Chinese Dragon, Eastern Culture
Production Technology: To seamlessly blend the wooden box's appearance with historical culture, we use various cotton paper labels for sealing and printing historical documentary materials, Gold stamping and embossing techniques add visual depth, ensuring meticulous replication of bronze patterns from 2400 years ago. This fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
The packaging employs advanced technology for precise replication, with materials of enhanced texture and special techniques, ensuring exceptional quality and execution in both appearance and tactile experience.
Design Challenge: Finding the balance between traditional craftsmanship and contemporary aesthetics has always been the biggest challenge for our team, especially when it comes to avoiding the visual staleness often associated with traditional craft packaging. Making overly innovative changes could lead to a deviation from existing market perceptions. We strive to find opportunities for integration between traditional heritage and modern sensibilities, bridging the gap between tradition and contemporary taste.
Research: The dragon motif and bronze patterns used in this craft are derived from bronze artifacts dating back to the Warring States period of ancient China, around 2600 years ago. We have extracted these exquisite patterns and transformed them into products that align with contemporary aesthetics and usage patterns. This allows us to better appreciate traditional wisdom and the aesthetics of ancient civilizations.
Inspiration: This bronze incense holder packaging seamlessly combines visual inspiration from Eastern culture dating back 2400 years, providing users with a distinctive cultural ritual experience. Building upon a contemporary reinterpretation of Eastern culture, we skillfully blend electroplated aluminum film bags with wooden materials, perfectly encasing the wooden box to create a design that exudes a heightened sense of technology.
Project Duration: Completed in Shenzhen from December 2022 to October 2023
Operation Flow: In the structure of the wooden box, we have incorporated a curved sliding mechanism for easy retrieval of the product. Internally, the design employs a stacked arrangement, with a top layer covered by sponge-padded cardboard. This not only protects the product from compression during transportation but also provides an opportunity to showcase brand information. At the bottom, there is an accessory assembly box with convenient handles for easy accessory retrieval. Thanks to the stacked structure, the entire packaging has reduced dimensions, ensuring safe transportation while saving on shipping costs.
Team Members: Yin Peng
Li Linlin
Menghao Zeng
Image Credits: Chushan Design