O design MG Next Generation Aplicação Complementar Automotiva por Star and Saic Oimt é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Ouro na Categoria de Competição Design de Interface, Interação e Experiência do Utilizador.
OuroInterface· 2024
MG Next Generation Aplicação Complementar Automotiva
Cliente: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
Vencedor do A' Design Award de Ouro na Categoria Interface
Vencedor de Prémio Verificado
Verificar Estado do Prémio para #159578O Design
Sobre MG Next Generation Aplicação Complementar Automotiva
MG Next Generation é uma aplicação complementar para proprietários de automóveis, desenvolvida para telemóveis e relógios inteligentes. A aplicação reúne várias aplicações regionais num único produto global. As funcionalidades podem ser ajustadas consoante a localização e o modelo do veículo, pelo que cada proprietário recebe um conjunto personalizado de ferramentas. Um modelo tridimensional do automóvel é apresentado dentro de uma garagem virtual, e os widgets hexagonais seguem a identidade da marca. Um modo de visitante permite que pessoas sem automóvel explorem as principais funcionalidades antes de tomarem uma decisão.
O Reconhecimento
Sobre o A' Design Award de Ouro
MG Next Generation Aplicação Complementar Automotiva conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que MG Next Generation Aplicação Complementar Automotiva seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. MG Next Generation Aplicação Complementar Automotiva cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Por Trás do Design
Kit de Imprensa
Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.
- Propriedades Únicas
- The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
- Etiquetas
- mobile, apple watch, 3D, car, automotive, companion app, design system, EV
- Tecnologia de Produção
- We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity. - Desafio de Design
- We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue. - Pesquisa
- Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
- Inspiração
- To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
- Duração do Projeto
- up to 6 month, China
- Fluxo de Operação
- Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
- Membros da Equipa
- Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
- Créditos de Imagem
- Star
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