Foremost Legacy Embalagem para Bolas de Golfe by Peichi Chuang

Foremost Legacy Embalagem para Bolas de Golfe by Peichi Chuang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2024

Foremost Legacy Embalagem para Bolas de Golfe

by Peichi Chuang

Client: Foremost Golf

A' Design Award de Bronze Winner in Embalagem Category

13,450

Verified Award Winner

Verify Award Status for #159591

View at A' Design Award Press Release Award Badge

Colors

The Design

About Foremost Legacy Embalagem para Bolas de Golfe

Foremost Legacy é um design de embalagem para bolas de golfe. A caixa externa mede 150 por 150 por 50 milímetros e acomoda três caixas internas de 137 por 45 por 45 milímetros. A impressão em moiré é utilizada para exibir três cenas em movimento: uma bola rolando, um movimento de swing e a marca. Cada caixa interna é puxada para fora para revelar uma das cenas. Quando a caixa externa é virada de cabeça para baixo e a lâmina transparente é pressionada, a caixa transforma-se em um buraco de golfe para praticar o putting. São utilizadas cores Pantone e cartão de alumínio prateado.

The Recognition

About the A' Design Award de Bronze

Foremost Legacy Embalagem para Bolas de Golfe conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Foremost Legacy Embalagem para Bolas de Golfe seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Foremost Legacy Embalagem para Bolas de Golfe satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design distinguishes itself from traditional golf ball packaging by incorporating moiré printing technology to depict dynamic golf ball effects. Additionally, through the structural design of the packaging itself, we've achieved a unique functional transformation, enabling it to convert into a golf ball putting practice device. This innovative design not only enhances the visual appeal of the packaging but also provides added practical value, allowing users to enjoy more fabulous fun and convenience during use.
Dimensions & Packaging: The outer box : 150mm x 150mm x 50mm.
The inner box : 137mm x 45mm x 45mm.
Tags: Package, Golf, Experience, Motion
Production Technology: Through moiré printing technology, we meticulously designed three dynamic frames: the dazzling motion of a rolling golf ball, the swing action, and the unique dynamic of the brand. The packaging ingeniously incorporates Pantone special colors and silver aluminum cardboard, presenting the unique color scheme of the brand's 30th anniversary. At the same time, combining the structure of the golf hole and the cutting design of the transparent partition, the packaging achieves both commemorative value and practical functionality.
Design Challenge: In the process of integrating dynamic elements into the packaging design, we encountered several challenges. Due to the limited number of frames, we had to present various dynamic effects of golf balls within a confined space. This required continuous evaluation and experimentation to identify the design solutions that best highlight the sense of motion.

Another challenge was to transform the packaging into a functional putting practice device. We iteratively modified and tested the paper material, structure, and magnetic components to ensure that the box's slope, elasticity, and friction achieve optimal putting experience. This involved multiple rounds of testing and adjustments to achieve the desired usability outcome.
Research: Through surveys and user interviews, we found that traditional golf ball packaging lacked novelty and practicality, being quite similar across the board. Hence, in designing this packaging, we deliberately incorporated dynamic elements and putting practice features. We aim to enhance user engagement with the packaging by offering these additional design features, thus increasing the likelihood of repeated use. This approach reduces packaging waste and aligns with sustainable packaging principles.
Inspiration: To celebrate Foremost's 30th anniversary, we have crafted this packaging with a special infusion of dynamic charm and practical putting functionality. It's not just a packaging design, but also a profound reflection of our brand's journey, injecting a fresh soul and vitality into the product.
The inner box features a pull-out function, allowing the effortless extraction of three golf balls. During the pulling process, the inner box showcases the striking motion of the golf balls and the dynamic features of the brand, delivering visual surprises and enjoyment to the users.
Project Duration: The project started in January 2023 in Taiwan and finished in June 2023 in Taiwan
Operation Flow: After unboxing the package, you will find three inner packages. Each time you pull one out, it's like uncovering a scene from a golf course, immersing you in the dynamic and joyful golf atmosphere.

Once you have removed all the inner packages, please don't rush to discard the external package because it holds a surprise! Flip the external package upside down, gently press down on the transparent sheet, and instantly transform the packaging into a golf hole, presenting a perfect golf-putting practice platform! Now, you can indulge in the joy of putting practice anytime, anywhere, and enhance your golf skills at your convenience.
Team Members: Pei Chi Chuang
Image Credits: Creator - Pei Chi Chuang
Photo - Tsunghan Wu