Huawei Flagship Store Design de Interiores de Loja de Varejo by Zhao Chunshui, Dong Tianjie and Jiang Junlu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Design de Espaços Interiores e Exposições Competition Category.
PrataInterior· 2024
Huawei Flagship Store Design de Interiores de Loja de Varejo
by Zhao Chunshui, Dong Tianjie and Jiang Junlu
Client: Tupdi
A' Design Award de Prata Winner in Interior Category
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- Verified Award Winner
- Verify Award Status for #161097
The Design
About Huawei Flagship Store Design de Interiores de Loja de Varejo
A Loja Conceito da Huawei é um interior de varejo instalado num edifício histórico da Binjiang Road, em Tianjin. A loja ocupa mais de 2.700 metros quadrados e inclui uma área de experiência de produtos, uma área comunitária, uma área de casa inteligente, uma área de desporto e saúde, uma área de exposições artísticas e uma área de café. Granilite, vidro, metal e madeira compõem uma atmosfera simples e moderna. Um átrio em forma de diamante e uma escada em espiral escultórica ligam os dois pisos. A entrada em arcada restaurada relaciona a loja com a rua e oferece um lugar de descanso.
The Recognition
About the A' Design Award de Prata
Huawei Flagship Store Design de Interiores de Loja de Varejo conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Huawei Flagship Store Design de Interiores de Loja de Varejo seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Huawei Flagship Store Design de Interiores de Loja de Varejo é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located on the bustling Binjiang Road of Tianjin, the project is not only a retail store, but also a continuation of the city's memory and a landmark building that showcases Tianjin's rich history and modern vitality. The original intention of the design is to integrate Tianjin's past beauty with its current innovation, creating an ideal place for citizens to enjoy high-end shopping and cultural exploration.
- Dimensions & Packaging
- The project involves the renovation of the historic building "Traffic Hotel". The flagship store with a business area of more than 2,700 square meters is designed with product experience area, HUAWEI Community, whole house intelligent experience area, sports and health area, art exhibition area, coffee area and so on. It adopts a modern interior design style to demonstrate the sense of science and technology and fashion of Huawei products.
- Tags
- Restoration, Urban renewal, Landmark, Sustainability, Minimalism
- Production Technology
- Modern processes and techniques, fine material selection and combinations are used to create pure and modern interior spaces. The designers try to use as few materials as possible, such as terrazzo, glass, metal and wood, to create a simple, delicate and elegant atmosphere. The central spiral staircase is a highlight of the space, showcasing the artistic feeling and functionality.
- Design Challenge
- In order to better match the commercial service mode of urban life, the design introduced functions such as cafe, bar, plant lounge, entertainment, art exhibition, sport and health area, so as to create a new and upgraded multi-dimensional business format. Such a design can meet the needs of customers of all ages, provide a rich variety of experiences and activities.
- Research
- In order to restore the original appearance of the historical building, the design team has arranged several visits and consulted a large number of books and archives to find the relevant historical data and original drawings, and finally found the original design blueprint. The restoration work has carefully restored the original appearance of the arcade entrance, which enhances the continuity of urban landscape, provides a space for citizens to rest and socialize, and improves the openness and reception capacity of the entire building.
- Inspiration
- The original intention of the design is to revitalize the commercial district with the most historical significance in Tianjin, give new functions to the protected building, and restore the glory of 100 years ago. The opening of the Huawei flagship store in the historic business center of Tianjin enhances the link between Huawei's user experience and community life, and also emphasizes that the business experience space is an integral part of urban life.
- Project Duration
- The project started in April 2022 in Tianjin and finished in August 2023 in Tianjin, and was officially opened in Tianjin in October 2023.
- Operation Flow
- In terms of flow line design, the project attaches great importance to the connection between the interior space of the flagship store and the urban space. When customers step inside through the outdoor arcade space, they can see a diamond-shaped atrium, and a sculptural spiral staircase leads them to the second floor. The Huawei Community on the second floor provides a place for customers to learn and communicate, and a series of public flow lines connect the store with the city.
- Team Members
- Lead Designer: Zhao Chunshui
Lead Designer: Dong Tianjie
Lead Designer: Jiang Junlu
Designer: Li Jinlan
Designer: Chen Xu
Designer: Liu Chang
Designer: Han Hailei
Designer: Liu Jianhong
Designer: Zhou Na
Designer: Sun Kezhang
Designer: Li Xuliang
Designer: Liu Lei
Designer: Liu Liang
Designer: Liu Dezhong
Designer: Johnny Lin
Designer: Liu Bohan - Image Credits
- Image #1-5: Photographer RAWVISION studio, 2023.
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