Guotai Longjiu Zuncang Embalagem de Baijiu by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2024

Guotai Longjiu Zuncang Embalagem de Baijiu

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Guizhou Guotai Liquor Group Co., Ltd.

A' Design Award de Bronze Winner in Embalagem Category

20,802

Verified Award Winner

Verify Award Status for #161485

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guotai Longjiu Zuncang Embalagem de Baijiu

Guotai Longjiu Zuncang é um projeto de embalagem para um baijiu chinês de alta qualidade produzido na região do rio Chishui. O padrão dourado central evoca o rio Chishui atravessando o Planalto de Yunnan-Guizhou e um dragão movendo-se entre as nuvens. A garrafa de cerâmica tem o formato de um selo imperial de jade e é fechada por uma tampa metálica na parte superior. O brocado, um tecido tradicional chinês, compõe o rótulo e remete ao tecido dos mantos imperiais decorados com dragões. As linhas do dragão, desenhadas à mão, foram convertidas em dados de pontos para o tear. A garrafa mede 90 por 90 por 215 milímetros.

The Recognition

About the A' Design Award de Bronze

Guotai Longjiu Zuncang Embalagem de Baijiu conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Guotai Longjiu Zuncang Embalagem de Baijiu seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Guotai Longjiu Zuncang Embalagem de Baijiu satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Dimensions & Packaging: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Tags: Chinese Baijiu packaging, packaging design
Production Technology: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Design Challenge: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Research: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Inspiration: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Project Duration: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Operation Flow: Bottle with metal cap from top
Team Members: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Image Credits: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,