Langjiu Estate San Pin Festival Embalagem de Bebida Destilada by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival Embalagem de Bebida Destilada by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2025

Langjiu Estate San Pin Festival Embalagem de Bebida Destilada

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award de Prata Winner in Embalagem Category

25,346

Verified Award Winner

Verify Award Status for #162394

View at A' Design Award Press Release Award Badge

Colors

The Design

About Langjiu Estate San Pin Festival Embalagem de Bebida Destilada

Langjiu Estate San Pin Festival é um projeto de embalagem para o baijiu, uma bebida destilada chinesa. O conjunto reúne dois produtos conceituais, baseados nos temas do dia e da noite na propriedade. A caixa externa funciona também como uma luminária tridimensional de papel recortado, com ilustrações das paisagens da propriedade envolvendo o corpo luminoso. Quando acesa, a luminária evoca o espetáculo noturno de luzes realizado na propriedade. A embalagem apresenta uma vista panorâmica em miniatura do lugar e oferece um objeto comemorativo, em vez de concentrar-se apenas na bebida.

The Recognition

About the A' Design Award de Prata

Langjiu Estate San Pin Festival Embalagem de Bebida Destilada conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Langjiu Estate San Pin Festival Embalagem de Bebida Destilada seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Langjiu Estate San Pin Festival Embalagem de Bebida Destilada é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei