Leapmotor Design de Interiores de Showroom Automotivo by Guangzhou ACE Renovation Design

Leapmotor Design de Interiores de Showroom Automotivo by Guangzhou ACE Renovation Design is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Design de Espaços Interiores e Exposições Competition Category.

FerroInterior· 2025

Leapmotor Design de Interiores de Showroom Automotivo

by Guangzhou ACE Renovation Design

Client: Zhejiang Leapmotor Automobile Sales Service Co., Ltd

A' Design Award de Ferro Winner in Interior Category

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Verified Award Winner

Verify Award Status for #162871

View at A' Design Award Press Release Award Badge

Colors

The Design

About Leapmotor Design de Interiores de Showroom Automotivo

Leapmotor é um projeto de identidade espacial para um showroom de veículos elétricos na China. O interior está organizado em uma zona de exposição de veículos, uma área de descanso e salas de negociação, ligadas por um corredor principal que favorece a circulação fluida. Uma parede com a sinalização da marca e um veículo em destaque volta-se para a entrada principal, e o balcão de recepção está posicionado de frente para o fluxo principal de visitantes. Branco neutro e cinza-claro combinam-se com texturas de madeira de baixa saturação, superfícies espelhadas e metálicas. As costuras dos móveis no verde da marca e os painéis expositivos magnéticos atualizáveis reforçam o reconhecimento da marca.

The Recognition

About the A' Design Award de Ferro

Leapmotor Design de Interiores de Showroom Automotivo conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Leapmotor Design de Interiores de Showroom Automotivo seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Leapmotor Design de Interiores de Showroom Automotivo merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Leapmotore Space Identity Design embraces a modern, high tech aesthetic to underscore technological sophistication of the brand and enhance its identity in the minds of consumers. Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, conveying the high end presence of the brand and its innovative spirit.
Tags: 4S SI design, High tech aesthetics, Simple and modern, Bright and transparent, Warm and intimate
Production Technology: The dominant neutral colors of white and light grey are enriched with low saturation wood textures, mirror and metal materials, creating a futuristic, high tech ambiance that highlights the presence of Leapmotore as an emerging force in the electric vehicle industry. The furniture stitching uses Leapmotore green for a vibe specific to the brand.
The magnetic panels in the material and color display section can be updated to present the latest options and information on products and the brand.
Design Challenge: The key challenge was to showcase technological innovation of Leapmotore and its smart presence in a limited space. To this end, the dominant neutral colors are complemented by furniture details in the brand visual identity color, enhancing brand recognition and creating an environment that feels smart and high tech. The magnetic panels in the material and color display section can be updated to present the latest product information, embodying the brand commitment to technological innovation.
Research: Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, aiming to convey the intelligent presence of the brand and its innovative spirit. Additionally, the dedicated areas for showcasing brand advantages and positioning further reinforce its image, impressing customers with its technological prowess and unique charm.
Inspiration: Embracing simplicity, warmth, and tech, the design blends neutral white with mirror and metal materials for a high tech vibe, while low saturation wood textures add understated luxury. Leapmotore green in furniture details boosts brand recognition. The exterior features streamlined geometry that harmonizes with surroundings, and 3D space development maximizes land use, making the store a landmark showcasing the tech strength and sustainability commitment of the brand.
Project Duration: The SI design started in Hangzhou, in October, 2023, and made its debut in July, 2024, in China.
Operation Flow: Opposite the main entrance is the brand signage wall with a featured vehicle, while the reception desk faces the main foot flow, leaving a lasting first impression. The informative presentation highlights its technological excellence and innovative spirit.
The main passageway ensures smooth navigation among the vehicle display zone, relaxation area, and negotiation rooms. The glass wall at the far end integrates an LED screen for promotion without obstruction, which can double as an event salon.
Team Members: Lixue Hu,Shuxia Pang,Yihe Chen