Hug Me Poltrona by Zipeng Zhou is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ouro in Design de Mobiliário Competition Category.

OuroMobiliário· 2025

Hug Me Poltrona

by Zipeng Zhou

Client: Steel-Land

A' Design Award de Ouro Winner in Mobiliário Category

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Verified Award Winner
Verify Award Status for #163159

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hug Me Poltrona

Hug Me é uma poltrona concebida para sentar-se de forma relaxada em casa. Os braços estendem-se para fora numa forma inspirada num abraço. Uma base espessa e robusta confere à poltrona um aspeto sólido e estável. O encosto reclina a 105 graus para acompanhar as curvas do corpo, o que se adequa à leitura, ao descanso e aos convívios em família. Uma estrutura integrada combina uma armação metálica embutida com espuma moldada de recuperação lenta, e a capa é costurada à mão, sem cola. São oferecidas versões em fibra de poliéster e em lã de cordeiro, em várias cores, com acabamento resistente à água e às nódoas.

The Recognition

About the A' Design Award de Ouro

Hug Me Poltrona conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Hug Me Poltrona seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Hug Me Poltrona cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The naturally extending arm design, inspired by a warm embrace, carries two layers of meaning:
It imbues the "hug me" with deep affection and the warmth of love.
It more profoundly conveys STEEL-LAND's gratitude for 30 years of support.
The thick and sturdy base design:
Highlights the solid quality and heritage of the product.
Symbolizes SteeloLand's firm foundation in the industry, standing firmly like Mount Tai, reliable and steadfast, providing every user with a sense of security and trust.
Dimensions & Packaging: 800mm*600mm*500mm
Tags: Chair, Steel-land, Hug, Furniture
Production Technology: The "hug me" is designed with ergonomics, offering a bouncy and soft seating experience. The 105-degree reclining backrest perfectly conforms to the body's curves, providing comprehensive relaxation and support. Whether for reading, napping, or family gatherings, users will enjoy an unparalleled comfort experience.
Design Challenge: If the product is comfort and how to make it more durable while remain the unique appearance.
Research: The "hug me" excels in craftsmanship. The overall design features an integrated molding structure with a built-in metal framework paired with slow-rebound molded foam. Hand-stitched showcases the exquisite craftsmanship. Without the need for glue, which make the chair be stable, comfortable to sit and also eco-friendly. Additionally, the chair utilizes lotus leaf bionic technology, making the fabric water and stain-resistant, which facilitates easy daily cleaning and maintenance.
Inspiration: On the glorious milestone of steel-land's thirtieth anniversary, an original “hug me” Chair has emerged, serving not only as a heartfelt tribute to the past years but also as a warm expectation for the journey ahead. Looking back to 1993, steel-land, like a toddler taking its first steps, embraced the market with pure longing, seeking the recognition and warm embrace of every customer. Over the years, through trials and perseverance, it has transformed into a shining star in China's high-end home furnishing industry, yet it has never forgotten its original aspirations and dreams.
Project Duration: It is published on 4th, May, 2024 in Guangdong, China.
Operation Flow: This product offers a variety of materials and colors, providing users with both visual delight and excellent tactile experiences. The polyester fiber version utilizes advanced 3D technology, with its unique dense fiber layers delivering softness and a skin-friendly feel, along with exceptional deformation resistance. The lambswool series mimics the natural curl and texture of wool, offering a soft and delicate touch. Meanwhile, both materials are durable and resistant to wear and pilling, maintaining a fresh appearance even after long-time use. Additionally, The product is available in multiple colors, each seamlessly blending into various home environments, creating a simple and cozy atmosphere.
Team Members: Zhou Zipeng