Flores Divã by Joao Demele is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Design de Mobiliário Competition Category.

BronzeMobiliário· 2026

Flores Divã

by Joao Demele

Client: Karams

A' Design Award de Bronze Winner in Mobiliário Category

9,181
Verified Award Winner
Verify Award Status for #163636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flores Divã

Flores é um divã concebido para sentar descontraído e descansar. A peça tem uma forma circular, e um encosto curvo envolve continuamente o assento, criando uma sensação de acolhimento. O volume principal assenta sobre uma base discreta que lhe confere estabilidade, enquanto uma mesa de apoio integrada oferece uma superfície para livros, bebidas ou objetos pessoais. Uma estrutura interna robusta é combinada com espuma de alta densidade e um estofo macio, com costuras precisas que acompanham as curvas. A mesa de apoio é feita em madeira natural sobre uma estrutura metálica esbelta.

The Recognition

About the A' Design Award de Bronze

Flores Divã conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Flores Divã seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Flores Divã satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort.

The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity.

Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design.
Dimensions & Packaging: Finishes: Tissue and Wood

Measures:
Width - 144.0cm
Height - 77.0cm
Depth - 144.0cm
Tags: Daybed, Flora, Conforming, Nature, Design, Modern
Production Technology: The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort.

The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness.

The production process brings together craftsmanship and contemporary upholstery and woodworking techniques.
Design Challenge: The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement.

Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form.
Research: The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
Inspiration: Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves.

The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance.
Project Duration: The project began in 2023 and was published in 2024, in São Paulo, Brazil.
Operation Flow: The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element.

The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering.
Team Members: João Demele
Mollde