Grace Flow Protein Boost Embalagem de Garrafa para Bebida by Jeff Wu

Grace Flow Protein Boost Embalagem de Garrafa para Bebida by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2025

Grace Flow Protein Boost Embalagem de Garrafa para Bebida

by Jeff Wu

A' Design Award de Bronze Winner in Embalagem Category

11,578
Verified Award Winner
Verify Award Status for #164480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grace Flow Protein Boost Embalagem de Garrafa para Bebida

Grace Flow Protein Boost é um projeto de embalagem em garrafa para uma bebida funcional rica em proteínas, voltada a jovens praticantes de atividades físicas. A proteína líquida pode ser aberta e consumida imediatamente, sem a necessidade de preparo e mistura exigida pela proteína em pó. O elemento visual principal une o caractere chinês que significa "cool" ao nome da marca em letras latinas, de modo que ambos compartilham traços em comum. O gargalo da garrafa foi modelado como uma alça, e as diferenças cromáticas indicam os sabores. A garrafa é produzida em PET por sopro com estiramento, e uma película termorretrátil de cor metálica envolve todo o corpo.

The Recognition

About the A' Design Award de Bronze

Grace Flow Protein Boost Embalagem de Garrafa para Bebida conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Grace Flow Protein Boost Embalagem de Garrafa para Bebida seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Grace Flow Protein Boost Embalagem de Garrafa para Bebida satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu