O design King Mo Loja de Joias por Masato Kure é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Ouro na Categoria de Competição Design de Espaços Interiores e Exposições.

OuroInterior· 2025

King Mo Loja de Joias

por Masato Kure

Cliente: King Mo

Vencedor do A' Design Award de Ouro na Categoria Interior

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Cores

O Design

Sobre King Mo Loja de Joias

A King Mo é uma loja de joias que reúne diversas marcas de joalheria em um único interior. O projeto parte da ideia de um acúmulo de gemas. O teto é formado por hastes de aço branco dispostas segundo curvas matemáticas, criando um padrão tridimensional que parece mudar conforme o ângulo de visão. Cada haste tem 80 milímetros de diâmetro e abriga em seu interior os sistemas de iluminação e de sprinklers. As hastes foram numeradas e instaladas em ordem, já que seus comprimentos variam. A loja ocupa 1200 metros quadrados, dos quais cerca de 500 metros quadrados são áreas comuns.

O Reconhecimento

Sobre o A' Design Award de Ouro

King Mo Loja de Joias conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que King Mo Loja de Joias seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. King Mo Loja de Joias cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This jewelry boutique, a composite store gathering various jewelry brands, offers a space where the allure of gems and accessories shines. Inspired by the concept of an "accumulation of gems," the spatial design is crafted with a series of white rods, arranged along mathematical curves to form a structured, three-dimensional ceiling pattern. These rods create geometric shapes that change depending on the viewing angle, echoing the intricate play of light seen in the gems themselves.

The ceiling decoration resembles a collection of radiant gems, mirroring the jewelry’s sparkle and creating an extraordinary spatial experience. The boutique goes beyond being just a display space; it elevates each piece’s unique beauty, offering visitors an experience akin to walking through an art gallery, where the jewelry becomes an art form in its own right.
Dimensões e Embalagem: The total area of the store is 1200 square meters, with approximately 500 square meters allocated for common areas.
Etiquetas: Jewelry Showcase,Geometric,Organic
Tecnologia de Produção: To accommodate lighting and sprinkler systems within the white steel rods, each rod was designed with a diameter of 80mm. Since each rod varies in length, we created a ceiling panel with holes arranged according to a set pattern to facilitate efficient installation. Each rod was numbered, and installed in the ceiling one by one, following the numerical order. This method allowed us to accurately and effectively realize the complex design.
Desafio de Design: This store project encountered several challenges, such as the precise placement of steel rods based on mathematical curves, integrating facilities within these rods, and handling rods of varying lengths during installation. Calculating and arranging the rods was essential for creating the intended visual impact and dynamic space, requiring significant effort and precision. Furthermore, incorporating lighting and sprinkler systems within the 80mm diameter rods posed technical difficulties. Each rod needed to be individually numbered and installed according to the design plan, adding to the complexity. Despite these obstacles, the team found innovative solutions to harmonize aesthetics and functionality, ultimately providing visitors with an extraordinary spatial experience.
Pesquisa: This store design centers on crafting an extraordinary space and a visually cohesive experience that highlights the uniqueness of each brand. The aim is to offer visitors a memorable shopping experience that goes beyond the typical retail environment. The design features white steel rods arranged in mathematical curves, creating complex and dynamic three-dimensional structures. This immersive environment makes visitors feel as if they are stepping into a space far removed from their everyday lives, transforming shopping into a special occasion.

As a composite store featuring various jewelry brands, the spatial design respects the identity of each brand while ensuring overall harmony and continuity. This allows customers to easily discern the characteristics of each brand while experiencing a unified aesthetic within the larger environment. The approach appeals to customers' emotions, fostering stronger emotional connections and encouraging purchase intent. In the competitive jewelry market, this design strategy establishes a distinctive position and lays the groundwork for building customer loyalty.
Inspiração: The design concept centers around the 'accumulation of gems.' Attention is given to how necklaces and bracelets are composed of collections of small gems. The ceiling decoration represents the ensemble of countless gems emitting light, emulating the complex and beautiful reflections of light. In this space, visitors can appreciate the individuality of the accessories and the underlying design intentions.
Duração do Projeto: The project started in January 2023 and was completed in February 2024. The project is located on the third floor of the KING MO shopping mall in Nanjing, China.
Fluxo de Operação: The white rods, placed according to mathematical curves on the ceiling, begin to take on a slack-like shape as they spread from the central part of the store towards the periphery. This organic transformation is designed to gently envelop the surroundings of the store, enhancing its features while maintaining overall harmony.

In conjunction with each display inside the store, this design offers visitors a space that evokes the natural flow and rhythm of nature, providing not just a visual display of products but an experience that stimulates the senses.
Membros da Equipa: Masashi Ota
Yosuke Tsukamoto
Créditos de Imagem: Photo:ingallery