O design 128 Bpm Embalagem de Gin por Ximena Ureta é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Ouro na Categoria de Competição Design de Embalagem.
OuroEmbalagem· 2025
128 Bpm Embalagem de Gin
por Ximena Ureta
Cliente: Contraseña Magazine
Vencedor do A' Design Award de Ouro na Categoria Embalagem
Vencedor de Prémio Verificado
Verificar Estado do Prémio para #165216O Design
Sobre 128 Bpm Embalagem de Gin
128 Bpm é um projeto de embalagem e rótulo para uma garrafa de gin. O nome faz referência a um andamento musical de 128 batidas por minuto, ritmo associado ao pulsar de um coração feliz. O conceito baseia-se no Blues, gênero musical que moldou muitos estilos posteriores. Os pássaros representam a viagem da música ao longo da história e também reúnem os botânicos utilizados no gin. As asas simbolizam a liberdade criativa. Os rótulos frontal e traseiro são impressos em papel algodão autoadesivo com acabamento fosco e aveludado. Aplicações de folha dourada, verniz, relevo e baixo-relevo completam o design.
O Reconhecimento
Sobre o A' Design Award de Ouro
128 Bpm Embalagem de Gin conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que 128 Bpm Embalagem de Gin seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. 128 Bpm Embalagem de Gin cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Por Trás do Design
Kit de Imprensa
Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.
- Propriedades Únicas
- Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix. - Dimensões e Embalagem
- The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
- Etiquetas
- Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
- Tecnologia de Produção
- The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine. - Desafio de Design
- The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
- Pesquisa
- Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues. - Inspiração
- The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues. - Duração do Projeto
- 128 Bpm was launched in Chile on September 4, 2024.
- Fluxo de Operação
- This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
- Membros da Equipa
- Art Direction and Design: Ximena Ureta
- Créditos de Imagem
- Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.
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