Funny Eye Macau Sparkling Embalagem de Bebida by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design de Embalagem Competition Category.
BronzeEmbalagem· 2025
Funny Eye Macau Sparkling Embalagem de Bebida
Client: Funny Eye Brewery
A' Design Award de Bronze Winner in Embalagem Category
Verified Award Winner
Verify Award Status for #167741The Design
About Funny Eye Macau Sparkling Embalagem de Bebida
Funny Eye Macau Sparkling é um projeto de embalagem de bebida para uma marca de Macau. A embalagem abrange uma linha de três sabores, e cada sabor possui a sua própria paleta cromática. Os grafismos inspiram-se nas Ruínas de São Paulo, em Macau. Formas curvas, circulares e retangulares retiradas das colunas e janelas do monumento são simplificadas e recompostas. Acrescenta-se um motivo lúdico de olhar inspirado na obra do artista italiano Tullio Garbari. Os nomes dos produtos utilizam uma tipografia bold personalizada, com letras grandes e amplo espaçamento. Cada lata mede 65 mm de diâmetro e 120 mm de altura.
The Recognition
About the A' Design Award de Bronze
Funny Eye Macau Sparkling Embalagem de Bebida conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Funny Eye Macau Sparkling Embalagem de Bebida seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Funny Eye Macau Sparkling Embalagem de Bebida satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
- Dimensions & Packaging
- Diameter 65mm, height 120mm
- Tags
- Graphic，Macau，Cans，
- Design Challenge
- By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
- Inspiration
- This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
- Project Duration
- Designed in Hangzhou in May 2024.
- Patents
- Funny Eye
- Team Members
- Chunyang Wang
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