Castanea Nectar Embalagem de Mel by Inna Kovalenko

Castanea Nectar Embalagem de Mel by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2025

Castanea Nectar Embalagem de Mel

by Inna Kovalenko

Client: Kyiv Academy of Applied Arts

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #168736

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Colors

The Design

About Castanea Nectar Embalagem de Mel

Castanea Nectar é um design de embalagem para mel de castanheiro. A técnica de ilustração em aquarela transmite a leveza das flores e das folhas do castanheiro. O logotipo utiliza linhas suaves e ligeiramente viscosas para sugerir a densidade e a riqueza do mel de castanheiro, enquanto as formas rigorosas remetem à força da castanheira. Uma pequena abelha conecta os elementos do logotipo. O mel é apresentado em um pote de vidro de 250 gramas com um rótulo de 125 por 55 milímetros, acondicionado em uma caixa de 85 por 85 por 110 milímetros. O design faz referência à castanheira como símbolo verde de Kiev.

The Recognition

About the A' Design Award de Bronze

Castanea Nectar Embalagem de Mel conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Castanea Nectar Embalagem de Mel seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Castanea Nectar Embalagem de Mel satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensions & Packaging: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tags: Logo, gift, pattern, organic product
Production Technology: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Design Challenge: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Research: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiration: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Project Duration: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Operation Flow: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Image Credits: Implementation, idea, design Inna Kovalenko