Hocking Hills Design Web by Cansu Dagbagli Ferreira

Hocking Hills Design Web by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design de Interface, Interação e Experiência do Utilizador Competition Category.

BronzeInterface· 2025

Hocking Hills Design Web

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award de Bronze Winner in Interface Category

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Verified Award Winner

Verify Award Status for #169553

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Hocking Hills Design Web

O redesign de Hockinghills.com apresenta uma plataforma de reservas contemporânea e simplificada para estadias na natureza e atividades ao ar livre. Priorizando clareza e usabilidade, o design atualizado apresenta uma abordagem minimalista que destaca a beleza natural de Hocking Hills. Uma interface de usuário refinada, navegação otimizada e um conjunto de mais de 100 ícones personalizados aprimoram a acessibilidade e funcionalidade. O resultado é uma experiência digital coesa e envolvente que simplifica o planejamento de viagens mantendo-se fiel à dedicação da marca à natureza, comunidade e exploração fluida.

The Recognition

About the A' Design Award de Bronze

Hocking Hills Design Web conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Hocking Hills Design Web seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Hocking Hills Design Web satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.