Woosmell Embalagem de Fragrância by Sun Wang and Sun Xi

Woosmell Embalagem de Fragrância by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2025

Woosmell Embalagem de Fragrância

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #170620

View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Embalagem de Fragrância

Woosmell é um design de embalagem reutilizável criado para uma marca de fragrâncias. A sacola externa tem o formato de uma lancheira e é feita de Tyvek, um papel sintético resistente. A sacola pode ser usada como acessório do dia a dia após a abertura do produto, de modo que a embalagem não seja descartada. Cada conjunto inclui uma esfera difusora de cortiça que se acopla ao gargalo do frasco de perfume. Um pavio de algodão no interior da esfera de cortiça transfere o líquido e libera um aroma suave, sem chama. O design conecta a fragrância ao uso prático cotidiano.

The Recognition

About the A' Design Award de Prata

Woosmell Embalagem de Fragrância conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Woosmell Embalagem de Fragrância seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Woosmell Embalagem de Fragrância é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi