Masseria Auraterrae Resort de Natureza by Bepi Povia

Masseria Auraterrae Resort de Natureza by Bepi Povia is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Design de Arquitetura, Edifícios e Estruturas Competition Category.

FerroArquitetura· 2025

Masseria Auraterrae Resort de Natureza

by Bepi Povia

Client: BPI&G + Partners

A' Design Award de Ferro Winner in Arquitetura Category

10,562

Verified Award Winner

Verify Award Status for #171207

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Masseria Auraterrae Resort de Natureza

Masseria Auraterrae é um resort de natureza localizado em Polignano a Mare, na Puglia, Itália. O projeto restaura um edifício histórico de 3000 metros quadrados inserido em 120000 metros quadrados de terreno. O design segue o conceito Roots, que valoriza as práticas tradicionais, os materiais locais e as técnicas construtivas transmitidas ao longo de gerações. Os materiais disponíveis localmente reduzem a necessidade de transporte e apoiam a economia local. A captação de água da chuva, as energias renováveis e a gestão de resíduos orgânicos foram integradas. Epígrafes em pedra e outros elementos históricos foram preservados.

The Recognition

About the A' Design Award de Ferro

Masseria Auraterrae Resort de Natureza conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Masseria Auraterrae Resort de Natureza seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Masseria Auraterrae Resort de Natureza merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.