Eternal Moon Embalagem de Bolo Lunar by Sha Feng and Jiayi Lu

Eternal Moon Embalagem de Bolo Lunar by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2025

Eternal Moon Embalagem de Bolo Lunar

by Sha Feng and Jiayi Lu

Client: Eternal Moon

A' Design Award de Bronze Winner in Embalagem Category

16,003

Verified Award Winner

Verify Award Status for #171257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Embalagem de Bolo Lunar

Eternal Moon é uma caixa de presente concebida para bolos lunares. A embalagem apresenta o tema do Meio do Outono a partir de uma perspetiva ampla, deixando de lado as lendas tradicionais e concentrando-se na eternidade da lua e no destino comum das pessoas. A obra gráfica mostra a lua em oito cenários: o fogo, as flores, as pedras, as nuvens, o mar, o vento, as montanhas e a floresta. Recorre-se à impressão em cores especiais e à estampagem a quente. A caixa exterior mede 335 por 75 por 195 milímetros e acomoda caixas menores de bolos lunares de 70 por 70 por 35 milímetros.

The Recognition

About the A' Design Award de Bronze

Eternal Moon Embalagem de Bolo Lunar conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Eternal Moon Embalagem de Bolo Lunar seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Eternal Moon Embalagem de Bolo Lunar satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.