Wanmu Qianjin Embalagem de Chá de Astrágalo by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award de Prata in Design de Embalagem Competition Category.
PrataEmbalagem· 2025
Wanmu Qianjin Embalagem de Chá de Astrágalo
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award de Prata Winner in Embalagem Category
- 25,755
- Verified Award Winner
- Verify Award Status for #171508
The Design
About Wanmu Qianjin Embalagem de Chá de Astrágalo
Wanmu Qianjin é uma embalagem de conjunto de presente para chá de astrágalo. A caixa externa, em verde esmeralda, exibe uma placa metálica banhada a ouro com gravações inspiradas nos selos imperiais da dinastia Qing. O papel texturizado evoca cenários florestais, e os padrões salpicados de dourado remetem aos recursos de astrágalo. Ao abrir a caixa, revela-se um interior dourado com três gavetas em tom de ouro que, ao serem montadas, compõem a paisagem de Saihanba. Cada gaveta acomoda dez sachês, garantindo um suprimento para trinta dias. A embalagem é recarregável e, a cada compra, uma muda de árvore é plantada.
The Recognition
About the A' Design Award de Prata
Wanmu Qianjin Embalagem de Chá de Astrágalo conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Wanmu Qianjin Embalagem de Chá de Astrágalo seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Wanmu Qianjin Embalagem de Chá de Astrágalo é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
- Dimensions & Packaging
- Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g) - Tags
- Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
- Production Technology
- The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
- Design Challenge
- The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
- Research
- This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
- Inspiration
- The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
- Project Duration
- The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
- Operation Flow
- The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
- Team Members
- Yin Peng
Li Linlin
Liu Xinrui - Image Credits
- Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.
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