Splash Aplicativo de Rede Social by Junjie Xu

Splash Aplicativo de Rede Social by Junjie Xu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Design de Tecnologias Móveis, Aplicações e Software Competition Category.

FerroDispositivo Móvel· 2025

Splash Aplicativo de Rede Social

by Junjie Xu

A' Design Award de Ferro Winner in Dispositivo Móvel Category

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Verified Award Winner

Verify Award Status for #171868

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The Design

About Splash Aplicativo de Rede Social

Splash é um aplicativo de rede social criado para ajudar estudantes universitários a conhecer novos amigos pessoalmente. Os usuários se cadastram com um número de telefone e visualizam os próximos eventos na página inicial. Com um clique é possível participar de um evento, e novos encontros podem ser criados em segundos. A correspondência é baseada em horário, localização e interesses em comum. Conexões de segundo grau e a troca privada de números de telefone reforçam a confiança e a segurança. Lembretes incentivam a participação. Splash foi desenvolvido para iOS e Android e elimina as barreiras de custo e tempo para a socialização no campus.

The Recognition

About the A' Design Award de Ferro

Splash Aplicativo de Rede Social conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Splash Aplicativo de Rede Social seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Splash Aplicativo de Rede Social merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Splash is an instant offline social networking app designed for college students to seamlessly meet new friends with one-click matching based on time, location, and preferences. Unlike traditional apps, Splash removes financial and time barriers to socializing, leveraging real-time event creation, smart notifications, and second-degree connections for trust. The design prioritizes speed, spontaneity, and safety, ensuring frictionless interactions that foster real-world friendships.
Dimensions & Packaging: Platform: iOS (Swift), Android (React Native)
Backend: Firebase (Firestore, Authentication), Google Cloud Functions
Event Matching Algorithm: Real-time interest and availability-based pairing
User Authentication: Phone number-based login with OTP verification
Privacy & Safety: End-to-end encryption for phone number exchanges
Data Storage: Cloud-based with GDPR compliance
Package Size: 40MB initial app download
Tags: social networking, campus friendship, offline socializing, real-time event matching, college networking, friend meetup app, spontaneous meetups, Firebase app, community building, event-based networking
Production Technology: Splash was built using Swift for iOS development with a Firebase backend for real-time event matching and authentication. We employed React Native for cross-platform scalability, leveraging Google Cloud Functions for instant event processing. The UI was crafted using Figma, focusing on minimalistic yet engaging interaction flows. Our design methodology followed Lean UX and rapid prototyping, allowing for iterative user testing and agile improvements.
Design Challenge: The biggest challenge was balancing spontaneity with user safety and trust. Unlike traditional networking apps, Splash required instant but meaningful social matching, ensuring low drop-off rates while maintaining a seamless UX. We tackled this by leveraging second-degree connections for social proof, implementing privacy-first phone exchange, and designing a minimal-input event creation process. Rapid iteration and real-world testing allowed us to optimize engagement.
Research: Research Type: Market & UX Research
Objective: Validate the demand for frictionless campus socializing
Methodology: Surveys, interviews, prototype testing
Data Collection: 500-person survey at CMU, 100+ user interviews
Participants: College students (18-24)
Results: High interest in a free, instant social meetup app
Insights: Users prioritize low effort, real-time availability, and social safety
Impact: Splash removes financial/time barriers to forming friendships, making socializing more accessible
Inspiration: Splash was inspired by the struggle of making real-life friends on campus without investing excessive time or money. We saw a gap—students craved spontaneous, effortless social interactions. Drawing from Uber’s instant matching model, we designed Splash to remove the friction in meeting new people. Our research included a 500-person CMU survey and 100+ user interviews, refining our MVP for real-world needs. With fast iterations and data-driven UX, we built a seamless, intuitive experience.
Project Duration: Pittsburgh PA, Sep 2023 - Mar 2024
Operation Flow: Users sign up with their phone number and sync contacts to discover friends. The homepage displays upcoming events, allowing users to join with one click. Event initiators can create meetups in seconds, while AI-powered notifications increase engagement. Users confirm participation by exchanging details and uploading a profile image. Smart reminders ensure attendance. The app fosters real-world connections effortlessly, reducing social friction.
Team Members: Junjie Xu
Image Credits: Junjie Xu