Jinzhongzi Embalagem para Garrafa de Baijiu by Wen Liu

Jinzhongzi Embalagem para Garrafa de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2026

Jinzhongzi Embalagem para Garrafa de Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award de Ferro Winner in Embalagem Category

5,667

Verified Award Winner

Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Embalagem para Garrafa de Baijiu

Jinzhongzi é um projeto de embalagem para um baijiu premium produzido na província de Anhui, na China. A bebida é apresentada em uma garrafa de vidro cristal cuja parte inferior é envolvida por tiras de bambu trançadas e finalizada com um revestimento aplicado por pintura a spray. O trançado de bambu remete ao método tradicional de armazenamento da marca, no qual tiras de bambu são trançadas ao redor de jarros especialmente tratados utilizados para o envelhecimento da bebida. A garrafa mede 145 por 115 por 275 milímetros. O detalhe trançado acrescenta uma qualidade tátil à embalagem e reforça a identidade da marca.

The Recognition

About the A' Design Award de Ferro

Jinzhongzi Embalagem para Garrafa de Baijiu conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Jinzhongzi Embalagem para Garrafa de Baijiu seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Jinzhongzi Embalagem para Garrafa de Baijiu merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan