Zhen Yuan Zeng Embalagem de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Prata in Design de Embalagem Competition Category.
PrataEmbalagem· 2026
Zhen Yuan Zeng Embalagem de Baijiu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award de Prata Winner in Embalagem Category
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- Verified Award Winner
- Verify Award Status for #173079
The Design
About Zhen Yuan Zeng Embalagem de Baijiu
Zhen Yuan Zeng é um projeto de embalagem para um baijiu envelhecido, destilado tradicional chinês. A garrafa é feita de cerâmica e modelada como uma versão contemporânea da tradicional jarra de licor. Facetas geométricas precisas refinam a forma clássica e reduzem seu peso visual. A tampa ondulada remete ao lento envelhecimento do licor dentro da jarra. A garrafa é envolvida em papel sulfato, que suaviza o contorno e oculta parcialmente a forma. O papel é retirado pelo consumidor, de modo que a garrafa se revela gradualmente. A embalagem mede 85 por 85 por 165 milímetros.
The Recognition
About the A' Design Award de Prata
Zhen Yuan Zeng Embalagem de Baijiu conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Zhen Yuan Zeng Embalagem de Baijiu seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Zhen Yuan Zeng Embalagem de Baijiu é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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