Mags Skin Marca de Desodorante by Gamze Binici

Mags Skin Marca de Desodorante by Gamze Binici is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2026

Mags Skin Marca de Desodorante

by Gamze Binici

Client: Gamze Binici

A' Design Award de Bronze Winner in Embalagem Category

8,275

Verified Award Winner

Verify Award Status for #174274

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mags Skin Marca de Desodorante

Mags Skin é um projeto de identidade de marca e embalagem desenvolvido para um desodorante natural criado especificamente para peles sensíveis. A marca é construída em torno do magnésio como sua base elementar, simbolizado por uma marca circular inspirada no átomo. Um design de caixa de dupla camada separa a presença da marca das informações detalhadas do produto, guiando os utilizadores através de uma experiência de abertura clara e centrada na confiança. O frasco spray amplia esta abordagem com uma forma refinada e ergonómica e um acabamento texturizado que realça a sua sensação premium.

The Recognition

About the A' Design Award de Bronze

Mags Skin Marca de Desodorante conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Mags Skin Marca de Desodorante seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Mags Skin Marca de Desodorante satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
Dimensions & Packaging: 37 x 37 x 138 mm box dimension
Tags: skincare, deodorant, body care, packaging, brand identity, wellness, personal care
Production Technology: The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
Design Challenge: It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
Research: Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
Inspiration: The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
Project Duration: The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
Operation Flow: The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
Patents: Copyrights belong to Gamze Binici.
Image Credits: Gamze Binici