A Moment of Joy Embalagem de Bebida Alcoólica by Weijun Xu

A Moment of Joy Embalagem de Bebida Alcoólica by Weijun Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2026

A Moment of Joy Embalagem de Bebida Alcoólica

by Weijun Xu

Client: Weijun Xu

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About A Moment of Joy Embalagem de Bebida Alcoólica

A Moment of Joy é um design de embalagem para bebida alcoólica inspirado na flor da ameixeira, símbolo de resiliência e sutileza. A garrafa é feita de vidro transparente, obtida por um processo de moldagem em peça única a alta temperatura, que cria superfícies curvas suaves e contínuas. A tampa é produzida no mesmo material e assume o formato de uma flor de ameixeira, prolongando a forma da garrafa. O corpo transparente revela o líquido em seu interior e refrata luz e sombra. A caixa externa utiliza papel ecológico com um relevo discreto. A forma minimalista une o imaginário oriental ao design contemporâneo.

The Recognition

About the A' Design Award de Bronze

A Moment of Joy Embalagem de Bebida Alcoólica conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que A Moment of Joy Embalagem de Bebida Alcoólica seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. A Moment of Joy Embalagem de Bebida Alcoólica satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Dimensions & Packaging: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Tags: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Production Technology: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Design Challenge: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Research: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Inspiration: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Project Duration: The project finished in December 2024 in Guiyang.
Operation Flow: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Team Members: Weijun Xu
Image Credits: Weijun Xu