Minsheng Lesuke Embalagem by Hangzhou Minsheng Healthcare Co., Ltd

Minsheng Lesuke Embalagem by Hangzhou Minsheng Healthcare Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2026

Minsheng Lesuke Embalagem

by Hangzhou Minsheng Healthcare Co., Ltd

Client: Hangzhou Minsheng Healthcare Co., Ltd

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #177214

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Colors

The Design

About Minsheng Lesuke Embalagem

Minsheng Lesuke é um projeto de embalagem para um medicamento de cessação do tabagismo. O design utiliza um símbolo de rosto sorridente progressivo e um sistema cromático positivo para oferecer encorajamento em vez de advertências. Uma embalagem inicial laranja marca o começo do período de abandono do cigarro, enquanto uma embalagem de manutenção verde sugere crescimento e equilíbrio. As células de dose diária são separadas por linhas de destaque precisas feitas por termoprensagem, de modo que uma célula é aberta a cada dia e o progresso permanece visível. O corpo é feito de filme compósito reciclável à base de papel, acabado com papel fosco e película de toque suave.

The Recognition

About the A' Design Award de Bronze

Minsheng Lesuke Embalagem conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Minsheng Lesuke Embalagem seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Minsheng Lesuke Embalagem satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Dimensions & Packaging: product dimensions, 82 mm x 25 mm x 125 mm
Tags: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Production Technology: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Design Challenge: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Research: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspiration: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Project Duration: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Operation Flow: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.